Advertising and Public Relations Directors

Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

Stays abreast of changes in media, readership or viewing figures and advertising rates.

Reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary.

Conceives advertising campaign to impart the desired product image in an effective and economical way.

Defines target group and implements strategy through appropriate media planning work.

Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.